SAS Middle East, the leading provider of business analytics software and services in the Middle East region, is set to highlight its integrated suite of strategic and essential banking solutions for the region's top banking and financial based institutions at MEFTEC 2011, the world's premier financial technology event for emerging markets, which will take place from May 30, 2011 to May 31, 2011 at the Abu Dhabi National Exhibition Centre (ADNEC) in Abu Dhabi, UAE. The event will act as a platform for the leading company to showcase its wide range of solutions in enterprise risk management; governance, risk and compliance and fraud & financial crimes for customers in the region. SAS is the 'Bronze Sponsor' at the event and will be located at Stand J4.

This is the first time that SAS is participating at MEFTEC and the company has revealed a five-point objective for the event, which includes the move to increase more brand awareness; highlight SAS' strong foothold and presence in the region's banking industry; meet and network with existing customers and new prospects; follow up on leads; and showcase SAS' partnerships with Paladion and MAVEN. The company is expected to highlight the significance of using high-quality reliable solutions that can help improve key financial tasks like credit scoring and risk management for banking, liquidity and credit. SAS will also promote its software solutions against fraud and financial crimes like enterprise risk management, anti-money laundering and social network analysis.

"We are looking forward to our participation at MEFTEC 2011 in Abu Dhabi, which will allow us the opportunity to leverage the wide range of essential banking software across participants and visitors of the event," said Amir Sohrabi, Alliances & Partner Development Manager, SAS Middle East. "During the event, we aim to promote key customer intelligence solutions and essential anti-fraud and risk management solutions in conjunction with our partners MAVEN and Paladion. These offerings reflect the combination of our technology strength with our partner's domain expertise, which has enabled us to become one of the region's most sought after technology and solution providers."

MEFTEC is the world's premier financial technology event for emerging markets that aims to connect IT decision-makers from the financial industry with leading-edge solution providers. This year's edition of the event is expected to be the biggest ever, with more than 500 hosted delegates and 100 exhibitors. Now in its 7th successful year, MEFTEC is run like a private club with delegate admission limited to the financial industry's finest IT buyers, and exhibitor attendance to an elite band of leading-edge financial technology vendors.

"Participating at MEFTEC will give us a closer look at how we can help the Middle East banking and finance sector in overcoming key challenges by utilizing our banking-specific solutions. We expect to see a wave of investments in the region's banking industry and are upbeat on implementing new state-of-the-art anti-money laundering capabilities that will leverage robust analytic approaches to address false positive issues. This will also ensure that investigators are spending their time addressing true suspicious behaviour and filing better reports to the regulators. We are upbeat that our presence at MEFTEC will not only draw in more prospective clients but also increase more awareness on the effectiveness and reliability of our solutions," concluded Jonathon Saunders, Sales Director, SAS Middle East.

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